Numbers, not marketing promises.
Three recent NDIS client outcomes across website builds, SEO campaigns, and Google Ads management. Real engagement patterns, real ranking positions, real costs.
Three outcomes, three service types.
Website rebuild, SEO campaign, Google Ads restructure — real numbers from the last 12 months.
The full context behind the numbers.
Case study summaries with the actual work, timeline, and results. Full case study PDFs available on request.
Support Coordination provider — 3x participant enquiries
Brisbane support coordinator, 8-year business, 12-page WordPress site running since 2019. Google ranking for one keyword ("support coordinator Brisbane"), position 8. Enquiry form getting 4–6 submissions per month, mostly low-quality.
What we did: Full rebuild to 27-page custom site. Added suburb-level landing pages (Logan, Ipswich, Redlands, Brisbane West). Rewrote every page with NDIS-specific language. Added case studies and trust signals. Structured data on every page.
Results at 6 months: Organic traffic up 287%. Rankings for 12 local keywords (suburb + service). Monthly enquiries up from 4–6 to 18–22. Cost per enquiry from paid ads dropped because organic was picking up the slack.
Similar outcome achievable in 4–8 months for most NDIS providers with existing content to work with.
SIL provider — #1 for "SIL provider Sydney" in 9 months
Sydney SIL operator with 6 properties, solid website but invisible on Google beyond page 3 for any keyword that mattered. Relying entirely on participant referrals — stable but not growing.
What we did: 92-keyword research map across SIL-specific and suburb-specific terms. 14 new service pages (one per SIL property + service variations). Monthly blog content on SDA vs SIL, transition planning, property-specific guides. Local SEO for every Sydney suburb.
Results at 9 months: #1 for "SIL provider Sydney" and 14 other high-intent keywords. Organic enquiries up from 2/month to 15/month. Two properties filled entirely from organic enquiries.
SEO is a 6–12 month game. Expect meaningful results around month 4–6.
NDIS nursing home — CPL dropped from $180 to $42
Melbourne-based NDIS nursing home running Google Ads through a generalist agency for 14 months. Spending $3,800/month, averaging 21 leads at $180 each. Most leads were research queries and not real placements.
What we did: Audit found 60% of budget wasted on broad-match junk. Rebuilt to exact-match and phrase-match only, added 487-term negative list, dedicated landing pages for two service categories (NDIS accommodation vs. respite), added phone-call tracking.
Results at 3 months: Cost per lead from $180 → $42. Lead volume up from 21 to 38 per month on the same $3,800 budget. Lead quality dramatically higher — agency-reported 6 of 38 now converting to actual placements.
Google Ads restructure results typically show within 4–8 weeks.
Want results like these for your NDIS business?
Book a 30-minute consultation. We'll review your current website, rankings, and ad performance — and show you what's realistic for your situation.