Google Ads for NDIS

Google Ads that produce
$40–$80 leads, not $250 ones.

Most NDIS providers waste 60% of their Google Ads budget on the wrong keywords, broken match types, and generic landing pages. We fix all three.

Get an Ads Audit See Packages
$40–$80Typical CPL
7–14 daysFirst leads
No lock-inMonth-to-month
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Image: Google Ads Dashboard
Typical setup

What Most NDIS Ads Look Like

  • Broad match keywords burning budget on irrelevant clicks
  • Single generic landing page for every service
  • No negative keyword list. Ads showing for jobseeker searches
  • Smart bidding without enough conversion data
  • No conversion tracking (or tracking everything, so nothing)
  • Cost per lead: $150–$250
Our setup

What Our NDIS Ads Look Like

  • Exact match + phrase match on participant-intent keywords only
  • Service-specific landing pages with clear NDIS framing
  • 200+ negative keyword list refined over 8 years in NDIS
  • Manual bidding until 50+ conversions, then selective smart bidding
  • Proper conversion tracking: form fills, calls, booked consultations
  • Cost per lead: $40–$80
What We Actually Do

Every client, every month

Keyword research & negatives

NDIS-specific keyword list plus 200+ pre-built negatives from 8 years of data.

Ad copy & extensions

Compliance-safe ad copy, sitelinks, callouts, call extensions, location extensions.

Landing page design

Service-specific landing pages that convert. Included, not extra.

Conversion tracking setup

GA4 + Google Ads conversion import + offline conversion tracking for qualified leads.

Daily bid & budget management

Manual review of bids, budgets, and placements every business day.

A/B testing

Constant ad copy and landing page testing to drive down cost per lead.

Compliance review

Every ad checked against NDIS Code of Conduct and Google's healthcare ad rules.

Monthly review call

30-minute call every month with your specialist, not an account manager.

Ready to cut your cost per lead?

Book a 30-minute Google Ads audit. We'll log into your existing account (or show you what a new one should look like) and identify the three biggest wins.

Book an Ads Audit

Or call 07 3067 8910

FAQs

Frequently Asked Questions

What's a realistic cost per lead for NDIS Google Ads?

Our clients typically land at $40–$80 per qualified enquiry. Generalist agencies running NDIS campaigns usually produce $150–$250 per lead because they don't understand NDIS keyword intent or the local bid landscape. The difference is specialist campaign structure and relevant landing pages.

What's the minimum ad spend?

We recommend a minimum of $1,500/month in ad spend plus our management fee. Below that, you don't have enough data to optimise properly. Most clients run $2,000–$5,000/month in ad spend depending on location competitiveness.

How quickly do ads start generating leads?

Usually within 7–14 days of campaign launch. First week is learning, second week is optimisation, and by week 3 you should have enough conversion data to project cost per lead confidently.

Do you handle landing pages too?

Yes. Ads only work if the landing page converts. We build NDIS-specific landing pages optimised for exact search intent, with trust signals, NDIS compliance language, and conversion-focused forms. Included in our management fee.

What's the lock-in?

None. Month-to-month, 30 days notice to cancel. You own the ad account, campaigns, and all historical data. If you leave, you take everything with you.

What campaign types do you run?

Search campaigns on participant-intent keywords, Performance Max for display and YouTube reach, Local Services Ads where eligible, and occasionally YouTube pre-roll for brand awareness. We don't run Smart Campaigns because they waste budget.